Marketing News
SEO Internet Marketing Center combines the company's news the past few years in the marketing industry marketing experience, our company is to share with you: news marketing forms and tactics through news, multi-angle, multi-dimensional interpretation of corporate culture and brand, product mechanism , interest commitment, dissemination of information industry, leading consumer fashion, guide purchasing decisions.
Marketing means business in the real news, without prejudice to public interest, the use of newsworthy events, or have the planning, organizing various activities, to create "hot news" to attract the attention of the media and the general public and interests in order to achieve greater social awareness, create good enterprise image and ultimately sales for the purpose of products or services.
News Marketing effectively in the integrated use of marketing promotion news means of communication, the effective dissemination of corporate advertising information. News Marketing And in news of the forms and techniques, multi-angle, multi-dimensional interpretation of the corporate vision, brand culture, product information, interest commitment, dissemination of information industry, leading the consumption of wind direction, guide to buy. This model is beneficial to guide the market consumption, fast in a short time to enhance product awareness, build brand reputation and credibility.
News Features Marketing
1. Purpose: a successful marketing news should have a strong purpose, although some news from beginning Chuxian very suddenly, µ« We need to know that we have to press through the marketing to achieve. There are many companies and believe that the occasional point of news is to increase the points on the corporate image. However, from marketing perspective, a news marketing should aim to increase sales with advertising. So how to determine the good news marketing purposes, will determine the main line of this news marketing.
2. Transmitted: transmissible to some extent is also news, news every day, so what news do marketing to seize it? I think that only hot spots of news to cause concern. There is a spread of news is the carrier of information marketing, how to find information point for enterprises with relatively important.
3. Embeddedness: find information points, the most important question is how the concept of the company and the products or embedded into news, the best was without a trace to be embedded. To achieve the occasion to disseminate results.
4. Speculation of: health care products do have a friend said, the news is not speculation has no merit. This is the case, as the SARS incident, many businesses donated money, donated materials, in addition to the newspapers or on television the next day revealed a moment there is no movement of the face. Is this you can call it news marketing? We respect the selfless dedication of these entrepreneurs, but from marketing point of view is very much a failure.
When Wong Lo Kat for the first time Jiemi contribute 100 million yuan to Sichuan when this information is the network approach to nuclear fission explosion spread, causing traditional media and online media attention again. This is the news the perfect combination of marketing and the Internet. When the new electric cars on contract after the Beijing Olympic Organizing Committee, various news reports on the new electric cars into the front from behind the scenes, in which Sina, BEIJING, People-based online media plays an important role. If the marketing information on the Wong Lo Kat and the new companies like to a new height, then all involved in the network media is the process by an invisible force.
Elements of Planning News
1, the main news is the marketing company, is standing on its own business planning point of view.
2 News The purpose of marketing is to achieve a particular business requirements, not reached to the planning of the business of news does not make sense.
3, transmission of information to be planning mass media, in order to expand the scope of dissemination of information, caused a great sensation.
4, the position of news media is objective and fair coverage, with facts, resulting in the phenomenon of news and information effects.
5, in operation, must be in accordance with the laws of news, ring false news, false news or news is not news.
6, news planning approach can be artificially created, it can be a news event on a hot press operation, a word is carefully planned all aspects of existence, so that natural events.
Three principles of marketing news
(A) must ensure that each sub-brand marketing communication costs are for addition;
(B) must be conducive to fast driving product sales;
(C) must be conducive to the continuous improvement of corporate influence and their sustainable development.
How to make full use of network news marketing?
First, cultivate a good network of media relations. Web media and traditional media companies as worthy of attention publicity department, the establishment of a strong public relations media, integrated media resources, to some extent the media services for the enterprise. Is the first principle of equality and respect. Network is a double-edged sword, and online media to dominate public opinion in the great level to. In dealing with media relations, must not favoritism.
Second, mining valuable information point. Information marketing is the use of User's attention to the economic means to win, custom means "attention economy", the network media reports also need to complete the survival, so they reported news events are screened, so marketing news The main character should be in the manufacturing of news events to extract information points to help reporters.
Third, media marketing sustainability. Information marketing is a kind of advertising, so it has the basic properties of advertising. News is not speculation is pointless, news marketing success is to press it into a memory point of the last point. If the new electric cars on the Beijing Olympics after a successful service, not a series of post-Olympic era of speculation, I guess money unfair to the new date. After the earthquake in Wenchuan, many enterprises have been donations, but you can probably remember, after contributions to appear in the news business.
News marketing solutions, integrated online marketing programs network marketing senior planning engineer - wearing teacher (marketing industry news program planning advice line: 02151093085), Zhao teacher (marketing industry news program planning advice line: 02151093095), we have a marketing services will be able to help you in the competition in the market in 2010, his assistant, you are a bigger market share.
