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Google Panda influences SEO for New Businesses
Published :11/25/2011 Source:

It is the fact that most most SEOer have already known some methods about how to recover from the Google Panda or Farmer updates. As a matter of fact,trust and authority have always been important for google and only now websites are going to have a much harder time showing up in the organic search results without it. Well,let's show how Google Panda have impacted SEO for Newer Businesses.

Generally speaking,google's most recent update may very well have forced many SEO's to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? Larger companies with deep pockets have remained relatively un-phased by the Panda updates. Why? Because they typically have well established authoritative sites that already generate plenty of traffic combined with a robust, well-rounded paid advertising and media placement campaign that also drives plenty of traffic. But for the little guy, well you've got to earn your trust and there aren't any shortcuts anymore.

Well,here is my opinion that for newer small to mid-sized businesses making a decision to pay for organic SEO or PPC, PPC is going to win. If you have a new business that is relying on organic search tactics alone, you better have deep pockets and time to ride out the investment. It all boils down to time and money. No new online business can establish an authoritative site and consumer trust in their first year online. And no business can afford to wait a year before starting to see a noticeable return on their investment. PPC is not a cheap alternative, but when it comes to bringing clicks and conversions fast, PPC is the clear winner.

All the wise business owners pay much attention on now more than ever is "overall marketing budget." My company used to focus predominantly on organic search. Over the past few years it has become impossible to focus largely on organic search to achieve success for a new business online. Consequently, it's become increasingly hard to work with smaller businesses for online marketing due to budget restraints. Our business can't afford to lose time and money building an organic campaign and doing what's necessary to drive short term traffic and sales with a limited budget. As a start up business you should look at a well-rounded approach to marketing your business that includes email marketing, print media, paid advertising, media placement and PPC. This may be hard to do if you can't swing a minimum of $1,000 per month.

Content, coverage, repetition, traction and conversions if you want a successful online marketing. These are the same things that were important before online marketing became such a factor. That's how you build a brand. The cold hard facts are that you need to be prepared to commit to a long term plan for success. As a small or new company with a limited budget, your money is going to be best served in paid advertising such as PPC campaigns designed to generate immediate traffic and sales.

So I don't think that SEO is dead. It is the nature of web design, development and internet marketing to change and change quickly. Like any business, those who are successful learn to adapt and change with the industry a-nd the times. For a business to attain organic rankings for key terms that will actually provide quality traffic to your site, your site will need to be considered an authoritative site. Google reviewers aren't the end all and be all, but Google has sent a pretty clear message and sites that didn't have a strong foundation likely saw a swift drop.

That it all comes back to time and trust take to be an authoritative site? I'm sure plenty of SEO's will disagree with the following statement, but realistically a newer site is looking at a minimum one year commitment to building back links, reviews, and quality content in order to start reaping the benefits of organic search. I think it's important for clients to be aware of the time commitment involved in good organic search results. I've done it enough times to know that there is no quick or "magic" way to gain good organic results. There are a few critical factors that make focusing on organic SEO alone a losing proposition for new websites, the most critical being tied right down to the age of your domain name.

It is the fact that the future of website marketing might just be pricing the little guy right out of the running for organic search. Hiring a proven professional to achieve good organic positioning is a fairly significant commitment. Ideally, a business would build organically and utilize a paid media placement campaign. With the way search is changing, mostly pertaining to Google, I think what we'll see is business owners opting for PPC over organic. The logic is sound... if a business has a limited advertising budget then that budget is going to go towards the method that can bring conversions in the short run. Organic won't die, it may just be reserved for larger companies that can afford it.

If you are doing the job about seo service,pay attention to Google Panda. By the way,if you are look for a good company that can promote your website or make websites for you,contact us. We will be glad to serve you.  



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